Mental Health Month

Create. Express. Inspire.

Use your creativity to start conversations about mental health and wellbeing on campus! Flourishing Hub invites IIT Bombay students to participate in a Reel-Making Competition to spread awareness, challenge misconceptions, and encourage a culture of wellbeing.

 

1. Participation Guidelines

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• Team size: 3 participants per team.

• Competition begins: 19 October 2026.

• Deadline to post the Reel on Instagram: 23 October 2026.

• Final Metrics Submission Deadline: 29 October 2026.

• Announcement of winners: 31 October 2026.

• Submission format: Submit the link to your Instagram Reel.

• Account requirement: The Instagram account hosting the Reel must be public and remain accessible for the competition's evaluation.

• Mandatory hashtags: Include both hashtags in the Reel caption: #IITBWellness  #IITBombay

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2. Theme

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1. Flourishing: How do I support myself & others so everyone can flourish together! Showcasing collaborative effort towards flourishing life.

2. Wellbeing: My campus, my responsibility. How do I contribute to wellbeing at the campus?

3. Real stories, collective growth: Aligning with the theme of this year’s mental health awareness month. How your individual experiences can inspire others towards growth.

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3. Do’s and Don’ts

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Do’s

• Keep your content relevant to mental health and wellbeing.

• Be creative, authentic, and original.

• Ensure that your message is respectful, inclusive, and sensitive to diverse experiences.

• Use credible information when presenting mental health facts or advice.

• Obtain consent from everyone appearing in your Reel.

• Use the mandatory hashtags in the caption.

• Ensure that the Reel is publicly accessible and that the submitted link works.

• Submit your entry before the deadline.

Don’ts

• Do not stigmatise, stereotype, ridicule, or trivialise mental health conditions.

• Do not spread misinformation or present unverified claims as facts.

• Do not share anyone’s private or personal information without consent.

• Do not use another creator’s content without permission or violate copyright.

• Do not include offensive, discriminatory, or harmful content.

• Do not use misleading methods to artificially increase views or likes.

• Do not make unsubstantiated claims about treatments or promise specific mental health outcomes.

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4. Submission Process

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• Create a Reel as a team of three participants.

• Upload the Reel to a public Instagram account.

• Add #wellbeingatIITBombay and #IITBombay to the caption.

• Copy the Reel's link.

• Submit the link and a screenshot of the metrics through the designated submission form 29 October 2026.

• Entries must remain publicly accessible during the evaluation period. Teams are responsible for ensuring that their submission links work.

• Submission link/form: click on the ( Submit Reel ) Button above . or click on link - https://forms.gle/C5w1SXK7V1xf71WE6

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5. Winner Selection

Evaluation Criteria

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• Views: Total views received by the submitted Reel during the specified evaluation period.

• Reach: Number of unique accounts reached by the submitted Reel, where this metric is available to the organisers.

• Winner selection: The five winning entries will be determined based on views and reach recorded within the specified evaluation period.

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6. Constraints and Eligibility Rules

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• The following constraints must be followed for an entry to be eligible for evaluation:

• The team must consist of exactly three IIT Bombay students.

• The Reel must align with one of the announced competition themes.

• The content must be original, respectful, inclusive, and relevant to mental health and wellbeing.

• Both mandatory hashtags #IITBWellness #IITBombay must appear in the Reel caption.

• The Reel must be posted on a public Instagram account and remain publicly accessible throughout the evaluation period.

• The Reel link must be submitted through the designated submission form before the deadline.

• Views and reach generated through artificial or misleading methods will not be considered.

• Content containing misinformation, harmful or stigmatising messaging, or copyright violations may be disqualified.

• Important: Entries that do not adhere to the above constraints will be considered ineligible, and their views and reach will not be counted for the competition.

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7. Competition Timeline

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• Competition begins- 19 October 2026

• Deadline to post the Reel- 23 October 2026

• Deadline for counting views and reach- 29 October 2026

• Announcement of winners- 31 October 2026

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Note: Views and reach will be counted up to the specified cutoff date and time. Engagement received after this period will not be included in the final evaluation.

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8. Prize Money

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The five winning teams will receive the following prize money:
21,000/- (7,000/- per team member)

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9. Important Notes

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• Each team must consist of three participants.

• Both mandatory hashtags must be included in the Reel caption.

• The submitted Reel must be posted from a public Instagram account.

• The submitted link must correspond to the Reel entered into the competition.

• The organisers reserve the right to disqualify entries that violate the competition guidelines.

• The organisers' decision regarding the final results will be binding.

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Let’s Start a Conversation About Wellbeing!

Your Reel can help make mental health conversations more open, relatable, and accessible on campus.

Flourishing Hub | IIT Bombay

#IITBWellness #flourishingiitbombay

Let’s Thrive, Not Just Survive.